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Die schriftliche Ausarbeitung "Status Quo-Web 2.007" entstand im Anschluss an das Seminar "Vom Broadcasting zum Personal Casting" bei Prof. Dr. Rüdiger Steinmetz im Sommersemester 2006 (Universität Leipzig, Institut für Kommunikations- und Medien-wissenschaft, Lehrstuhl Medienwissenschaft und Medienkultur).
Da sich diese Arbeit inhaltlich mit dem Web2.0-Thema befasst, lag es nahe diese zeitnah Online zu veröffentlichen, was hiermit erfolgt. Für die Unterstützung und die zahlreichen Diskussionen bei der Erstellung der Arbeit und der dazugehörigen Online-Veröffentlichung möchte ich Steffen Elflein, Sieglinde Borvitz, Christoph Wegener sowie Mary-Anne Kockel herzlichst danken.

Social Networking in Online-Communities

Die Nutzerzahlen von Online-Netzwerken wie z. B. MySpace, Xing, Last.fm oder studiVZ stiegen im Jahr 2006 stark an. MySpace bildet hierbei mit über 170 Millionen Nutzer-Profilen die derzeit größte Online-Community.
Nutzer hinterlassen in derartigen Netzwerken viele private Informationen. Es könnte somit davon gesprochen werden, dass die „soziale Eroberung“ des Massenmediums Internet in vieler Hinsicht das Ende der Privatsphäre einläutet.
Interpersonelle Kommunikation verlagert sich hierbei häufig in öffentlich zugängliche Räume.
Während Myspace eine globale Community bildet, agiert studiVZ insbesondere im deutschsprachigen Raum.